Sony Pictures has openly invited Toshiba and Microsoft to join the Blu-ray Disc Association. The IFA event saw an official announcement from Toshiba and the HD DVD Promotion Group about the lowering of prices for both HD DVD stand-alone players as well as for laptops with HD DVD drives, trying to fight the format war on price points.
Here is some of the points Blue-ray camp brought up:
“Never thought the price was an issue… when it comes to investing in a state of the art entertainment system with HD-Ready television and surround sound system, having to spend a bit extra to get Blu-ray, we feel, isn’t going to drive customers away. It’s the bigger picture we are looking at”.
Never thought that price is an issue? Someone should be fired here.
“The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market”, said Marty. “We believe consumers are smart enough to realise the benefits and pay the extra accordingly.”
Actually the Blue-ray camp is being rather honest isn’t it. Everyone wants profit. The point that “consumers are smart enough to realize the benefits and pay the extra accordingly” irks me though. I am apparent quite stupid so please enlighten me.
“People aren’t interested in downloading videos at the moment. The internet is a good way of delivering music but not video”, said Eklund. “Blu-ray has a good 8 to 10 years before the Internet catches up.”
What?! People not interested in downloading videos? They actually wanted to if the price actually is more friendly. Look at what they’re doing with BitTorrent. And YouTube, which streams video is quite popular isn’t it? I conclude that this guy don’t use the internet, spend all his fortune on Blue-ray disk and is stabbing a HD-DVD voodoo doll right now.
Full report at Pocket-lint
Just last week Venturer Electronics announced a US$199 HD-DVD player. HD-DVD is region free. I don’t support either formats, but I certainly feel paying a thousand for a player is ridiculous. We shall wait and see.

