The people are complaining again! You see, local newspapers has increased their pricings by 20 cents on news stands and 10 cents on subscription based papers.
Local press – Singapore Press Holdings – announced such bold moves a week ago and it has gone onto effect already. The increment of newspaper cost is the worst thing to welcome the lunar new year with. And Singaporeans, being Singaporeans, voiced their opinions out rather critically.
Singapore Press Holdings (SPH) has seen their profits increased last year, so the price increment is basically made to earn more cash. SPHalso operates the money-losing television station – Mediaworks. SPH’s top-selling paper is The Straits Times.
The clear rival for SPH is MediaCorp, which does television as well. MediaCorp also has a newspaper called TODAY. TODAY is a free daily newspaper, it’s a joint venture by 3 companies I think. I think it’s MediaCorp, Singapore Mass Rapid Transit and Singapore Telecommunications.
So everybody who is angry about the price hikes posted their opinions into forums. Into TODAY’s forums in particular. TODAY is so pleased about these complaints that they place the reader’s opinions on the top of their forum pages, sometimes even highlighted. Topic headlines like “Read TODAY instead of The Straits Times” can be seen.
TODAY happily ran articles against The Straits Times and SPH. I have to admit that it’s always nice to read their articles, lol…
SPH is trying to get newspaper readers to turn to subscriptions by offering a 10 cents incentive to the cost of each paper when you do a monthly subscription. Apparently SPH wanted to secure their subscription customer base. For what then?
About 2 years ago, MediaCorp has obtained a licensed to do newspapers, they rolled out of their free paper – TODAY. It’s a better of time that MediaCorp goes into paid daily publications. [MediaCorp does have a paid newspaper but it's a weekly paper.]
Both companies aren’t doing very well in the television competition. It is seen as impossible for 2 television companies to co-exist in Singapore. It’s probable one of the companies will end up buying over the television assets of the other. [I am not speculating this possible merger or buy over, the Senior Minister or some big shot commented on this.] If that’s the case, I believeMediaCorp to end up buying over Mediaworks.
Now that I completed my post, I’m wondering what spurred me to write this…