I happen to think that Singaporeans are generous. Remember the time when the tsunami occurred on Boxing Day? Tsunami donations are all around Singapore. Singapore, with a population of around 4 million, has donated so much that it is likely to reach SG$150 million [Source: Red Cross]. That would be something like SG$37.50 per person! Frankly speaking, the figure is rather strange. I personally donated around 15 I think. [I don't really know because I throw in my coins into the collection box.]
People probably had enough with charities you know. After donating to the tsunami funds, people may be less willing to donate to other charities. I won’t be surprised, in fact, I am probably one of those too that unknowingly [I am innocent!] have such a mentality.
So what to do, what to do? If you’re a charity that does this telephone hot-line donation thingy every year, what would you do? If you’re a charity that called yourself National Kidney Foundation, what do you do?
**An over-commercialized charity foundation**
Well, if the odds seem to be against you, there is one more thing to try. Make donations attractive. If you donate, you stand a chance to win a car, win a condominium, win cash and more! So much prizes, one of which ought to attract you! The National Kidney Foundation builds their charity formula on this method year after year. It’s a winning formula. Both sides wins _(kinda)_.
Just stop here? Hell, no! The National Kidney Foundation went further to attract customers, I mean, donors. What about this? If you donate last year, you stand a chance to win double the cash prize you would gain if you donate this year too!
You won SG$2,000 as a reward of donating to the National Kidney Foundation (NKF). [Why the hell am I typing NKF again and NKF, I forgot to use abbreviations.] You donated last year too. You get double, you won SG$4,000 instead. Isn’t this like loyalty rewards? Oh, I see that it is indeed referred to as “Loyalty Rewards” in the Mediacorp TV Channel 8 web page.
Have a charity to be telecast-ed on television and get the celebrities to do strange stunts on the stages. Jack Neo [director of I Not Stupid and I Not Stupid Too which I reviewed] did the stupidest thing I have seen so far. He took this fan and set the spinning fast, then he attempt to stop the spinning fan with his, er, tongue? And when he did, you see shocked faces and hear cheers and a host proclaiming Jack Neo did it for the charity and blah blah. I, too, was shocked. I was shocked that just an act can be marvelled by the audience.
Frankly speaking, I rather these artists just sing some nice tunes and act in a skit on something. Performing all these dangerous tasks is:
# Dangerous (needless to say).
# Uncreative after years and years because the same thing just pops up again. I mean, how many stunts do you want that poor stunt coordinator to invent or reinvent.
# Ridiculous. I don’t share the same enthusiasm of the others. I find these stunts a bore nowadays. In fact, I am more impressed with 5566’s item which probably doesn’t involve an extra effort to practice since it’s their song and they have to practice it anyway.
Perhaps a simple charity show would be enough, one that can earnestly show the artist’s concern for these people by their words and not by walking through broken glass like a traditional Indian festival ceremony. Sing a song or something, act in a skit.
Show a documentary on how the god damn money is being used to increase the transparency of the whole donation system. We already know the fact that kidney dialysis is expensive. Showing how care is provided in other ways using the money would be good. Instead of advertising all the artist that would be in the charity show, time could be spent in advertisements to declare the donations last year and give a simple chart of their spendings too. You know what - make a pie charts, I love pie charts as much as apple pies. Pie charts are good.
They should remove the whole loyalty rewards thingy. It makes the whole charity thing too commercialized. It’s different from SingTel (my mobile subscription telco) offering me Red Rewards here. Firstly, SingTel is commercial anyway, they can do this. Secondly, SingTel’s reward doesn’t make many call more to earn the reward points, it’s really a reward here. But the whole double-your-price offer that NKF made is less like an incentive, more like an attraction.
Hopefully, one day I’ll watch the NKF charity show again and feel it really is a charity show and not a commericial entity to lighten the burdens of our government providing medical care to its citizens. And for goodness sake, do away with the loyalty rewards thing - the idea is a horrid. (more…)