I am just sitting in front of my desk comfortably. Doing nothing. Just lazing around waiting to get out of my seat to meet Pecilius and Shawn for lunch. We’re going to eat at Burger King.
Anyway, I just thought I blog something.
I like fast-food restaurants. I know they aren’t healthy but I can’t help it. The food comes fast and you settle your meal fast too. And what’s more, I tend to eat my dinner as I walk back home and I can never eat with a plate this way. So fast-food works for me.
Plus I like the taste. I like Burger King’s Mushroom Swiss Double and their Turkey Bacon. For McDonald’s, I like their double cheese burgers and their fillet-o-fish burger. As for KFC, I prefer to look for some other fast food restaurant.
What happened to KFC? The food is okay. I am not a fan of chicken anymore. In Singapore, we don’t really rear chickens but everywhere you go, people are selling you chicken – chicken chop, chicken cutlet, chicken pie, mayonaise chicken sandwich, chicken rice, chicken noodle, chicken drumstick, chicken porridge, McChicken burgers, chicken nuggets, chicken soup and like a hundred other dishes.
If Singapore is going to have a national animal, let it be chicken. We all are eating chicken all the time.
So back to KFC – Kentuky Fried Chicken. Everything they sell revolves around chicken and when they sell anything else, it just doesn’t taste right. Hence my conclusion – they can only sell chicken.
Everyone in Singapore knows McDonald’s and KFC. The war here is endless. If there is a KFC, there should be a McDonald’s not too far from it. It’s all about business. In Clementi, they have like 3 McDonald’s there trying to kill the business of 1 KFC.
So KFC isn’t making a lot of money. They post little profits each time. So what do they do? They cut down on services. They cut down on food quality. They cut down on my burger’s size.
The KFC at Bukit Batok’s HDB estate can’t even wrap my burger properly. The queue is long and only one counter is open. They have trainee workers there and all they did was to stand in front of the drinks machine to fill up Pepsi for their colleagues who are serving at the cash register. Then when they fill up your Pepsi, they don’t even want to give you the cover for the cup if you aren’t taking your food away!
Okay, so forget the poor service. The bloody burger is small. You look at picture. The chicken piece looks big and juicy in the picture. KFC has showcased how images can be deceiving and has, in my opinion, set a new standard in playing tricks with the customer’s eyes.
They must have stuffed all the vegetables and the meat at the part of the burger that is facing the camera! Their burgers looks big, their chicken looks big.
Last time KFC had this offer that has a bucket of chicken and marsh potato and salad and drinks and it costs around 20 Singapore dollars. This is how they display the advertisement:
# Take images of the drinks and place them in the background.
# Now it’s the marsh potato, make them look at big as possible because ’small’, ‘medium’ and ‘large’ marsh potato can always have a chance to look like ‘large’ size with the help of Photoshop.
# Take pictures of the chicken, all 8 of them and put them on a plate nicely. Must stack it in such a way that no chicken is left behind the camera. The chicken pieces must be large, but there is no need for getting bigger ones for the photo shoot – there is something called Photoshop.
# Add in all the decorations and the rest of the items available in the menu. Align and resize all items impropotionally in Photoshop to mislead others.
# Oh! What about the bucket. Hey, there is the bucket! Who cares if the bucket doesn’t contain a single piece of chicken, put the empty chicken bucket in the picture too. That way, the total number of items will look more.
And burgers. They have this chicken burger that costs about 2 bucks. It’s affordable and the picture makes it look pretty good. I went into KFC and get that burger. Chicken Fillet Burger – Quantity Reduced Edition. I just don’t learn, do I? I got myself a burger so small that I felt sad. It’s better as a stress ball, you know, the thing that you squeeze with you hand when you feel stressful.
Enough grumbling, I’ll just go to McDonald’s and get my double cheese burger which also costs 2 bucks. It tastes better, it is bigger and it certainly is aligned properly.