//beconfused

Every time when Chinese New Year comes, you see a bunch of retailers banking on the animal of the year. This year happens to be the year of the pig according to Chinese zodiac. You see gold pigs all around the shopping centers. The Singapore Mint also makes proof coins with pigs in silver and gold. One of the gold coin has colors too and it looks really pretty until closer examination and I realized that there was a pig there.

Swatch wants you to celebrate the year of the pig with them, so they got a bunch of models to act retarded in front of the cameras.

I think the Chinese market is really hard to understand. It’s the year of the pig and so many people are grabbing proof coins. My cousin sells them for the Singapore Mint every year and it’s good business. It’s hard to understand why banking on these pig stuff can actually work because many of these aren’t that pretty. It’s not like the year of the dog or the year of the dragon when those two creatures can actually look cute or majestic.

Pigs, in my opinion, just don’t look that great. Take a look at Swatch’s pig watch, I won’t wear that! My mother bought me an EZ Link card with this pig printed. I asked her if she really thought it was nice and she thought for a while and said, “it looks okay lar.”

“Really?” I asked again.

“Aiya, something different mah.”

[Okay, if you happened to be born in the year of the pig, I'm just saying the pigs don't look nice, you look absolutely great!]

Possibly related:

1. reject//coins
2. some//leaving
3. minty//exploitation

Tags: advertisement, animals, china, culture, picture