Microsoft announced a new product – Windows Live Search. This product is the update for Windows Desktop Search. Microsoft decides it’s time to change its name.
As Microsoft watchers inside and outside the company have noted, Microsoft is not terribly astute when it comes to naming its products. But on Wednesday, the branding department hit a new low, in terms of bad naming choices. Microsoft has decided to christen the new Windows desktop search application (that can search your desktop/Intranet and Internet), due to go beta later this year, as “Windows Live Search.” But there already is a Windows Live Search â?? the Internet search service that is currently in beta. Are the two products the same? No, the Softies said. Are they related? Nope. We’ve decided we’re going to try using Windows Live Search A (for the desktop app version) and Windows Live Search S for the MSN service. And we thought the SharePoint branding was confusing!
Source: Microsoft Watch
Perhaps it’s time to check out the dictionary, Microsoft. There are lots of unused words. Windows Live Search, both the desktop and the online version, is currently under beta.
You can find out more information on Live Search at the Find My Stuff Team Blog.
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Tags: blogging, internet, microsoft, names, news, search, software, technology